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Women's
Eyeglasses
Men's
Eyeglasses
Kids
Eyeglasses
Transitions®
Blue-violet
Light
Use your vision benefits now
before they expire
before they expire
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Women's
Sunglasses
Men's
Sunglasses
Kids
Sunglasses
Polarized
Prizm™
Polarized
Use your vision benefits now
before they expire
before they expire
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Yours truly, Vogue Eyewear
Unapologetically you, one frame at a time with Vogue Eyewear’s Fall/Winter ‘24 collection.
Early Access is on!
Sign up to get exclusive, early access and unlock the best Black Friday deals now.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Your benefits expire soon.
Use them now!
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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Alcon Total Contact Lenses
Save $75 on an annual (12 month) supply of TOTAL30®, TOTAL30® Toric for Astigmatism or TOTAL30® MULTIFOCAL contact lenses. May be combined with vision insurance. Instant savings applied at checkout. Savings not valid on previous purchases. Valid in store and online. No cash value. Void where prohibited by law. Some restrictions may apply. Check TargetOptical.com or with a Target Optical employee for more details or for additional savings. Additional instant savings available in-store & online and may vary by product. Valid contact prescription required. Offer valid 4/29/2024 through 7/1/2024. TOTAL30®, TOTAL30® Toric for Astigmatism or TOTAL30® MULTIFOCAL contact lenses are products of Alcon Inc. Ask your eye care professional for complete wear, care and safety information. ℞
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With a dedicated team of specialists & store associates.
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Come in store for cleanings or adjustments anytime!
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Order online and pick it up at your local store.
Protection plan
Additional one-year protection plan.
Free shipping & returns
Delivery on us and a 90-day return period.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.